Personalized Nutrition, HEALTHY LIFESTYLE and HEALTHY FOOD.

Personalized nutrition is a hot topic especially for people focused on the healthy lifestyle and healthy food. Generally, personalized nutrition will suggest a specific diet which will be based on the individual genetic testing. However, personalized nutrition is NOT personalized medicine. That is the major reason why personalized nutrition DOES NOT WORK. Indeed, you can spend several hundreds of dollars, using service of the “personalized nutrition” company (e.g. Habit, Nutrigenomix, PureGenomics, Orig3n, Vitagene, etc.), and based on your DNA analysis you will receive personalized diet or supplement recommendation. Although these companies are using proper DNA analysis and published scientific data about biological effects of food ingredients, their approach is misleading:

1. DNA analysis is crucial; however, identification of nutrition-related genetic markers or gene mutations is not adequate for proper personalized nutrition. As in the parallel to personalized medicine – nutrition-druggable targets (genes, proteins) must be identified first.
2. Recommendation of certain food or supplements with active ingredients is fine. However, for their full effectiveness it is important to know if and how are the active compounds of the food metabolized in your body.
3. Not all food or supplements contain the same amounts of effective compounds. Therefore, ONLY laboratory tested and validated nutrition ingredients can be used for the effective personalized nutrition.
4. Finally, if all 3 above mentioned conditions are in place, only personalized bio-assay using blood cells can confirm REAL effectiveness of personalized nutrition.
5. Instead of the current DNA-based personalized nutrition, proper diet delivering all necessary nutrients with healthy food will be most affordable way to the healthy lifestyle.

Alternatively, “REAL personalized nutrition” is be based on:

• the identification of nutrition-druggable gene and protein targets
• determination of biological activity and bioavailability of nutritional ingredients
• personalized blood cell-based bioassay validating effectivity of nutritional ingredients

We are currently developing the REAL personalized nutrition platform.
We will deliver laboratory validated nutrition ingredients that are effective specifically for your individual cells. You will have your own REAL personalized nutrition.